Friday, November 6, 2009
Station Concept
My concept centers on what associated programs will most benefit a site where users are charging their cars for a while. Trying to look to the future and how different the recharging process will be from pumping gas helped me to visualize that the associated programs of a station can be longer term than just buying a coke and a snickers. If you will have to be at a station for a long time to recharge, then there should be something there for users to enjoy while they wait. Americans are increasingly more impatient, so if they felt like there was something worthwhile to do at the gas station (other than just standing around as a car charges) they would enjoy the experience more.
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