project statement

un-transience 3x3

So basically, my project is composed of 3 distinct elements based on 3 broad concepts.

Elements:
1.) Core
2.) Skeletal Framing (3x3 Grid) / Membrane
3.) Panels (horizontal and vertical)

Concepts:
1.) Advertising (market forces, visual aggression, decoration, camouflage, meaning)
2.) Prefabrication / Flexibility (pervalent space, permanence through transience of parts)
3.) Program (redefine the parking garage, recharge node, creating meaning through program)

All Elements and Concepts are connected to each other conceptually and literally.
For instance:

Advertising is chaotic, however, within the visual framework of Panels, it has clearly defined boundaries - which accentuate Program.


Given the social and programmatic constants of a "recharge node":

Create meaning by injecting program.
Create permanence of use through prefabrication / flexibility - designing for reuse and rebranding.
Create interest / wealth by unleashing precisely concentrated, surgical strikes of advertising within visual frames.