

This gas station design informs, intrigues, and popularizes biodiesel in society. The gas station informs on the production of algae based biodiesel through the display of bioreactors producing biodiesel integrated into pumps and divider walls. This ornamentation does not hide the source of biodiesel by covering up pumps with advertisements and metal facades; instead, it celebrates it by incasing it in transparent safety glass. The canopes over the parking and pumps take the form of an algae cell with a green translucent material that allows diffused light to pass through as if looking through a microscope. the structures are meant to take the appearance of plants. the material are meant to look like metal work from far. The incorporation of fountain also provides water flow, which is necessary in any open or closed pond algae production system.
The over all site design provides a social sense of place giving people chance to interact and have small talk about biodiesel. Instead of eye height pumps that block the view of the person pumping gas next to the client, this design uses waist high pumps allowing for a conversation while waiting for the tank to fill to take place. In addition, the addition of café seating next to the bioreactor wall allows for a social setting in this public space that people visit often to refuel their cars.

In addition, the design makes a statement from above with rounded elements making it stand out from the squared neighbors. With advent of web mapping products like Google Earth, society sees the rooftops of buildings more often (Rooftop Advertising). Making a statement in plan view serves as signage advertising the gas station via online mapping products and GPS units.
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