Friday, November 6, 2009

Concept statement

Doing the research on associated programs was the most helpful for me. In my research on food as an associated program, I found that the sales from the convenience store and/or a small fast food restaurant actually brings in the majority of the profits, while the sale of fuel is secondary. I have spent time looking at a chain of gas stations called "Sheetz" that has become like a case study for my project. At these gas stations, there is not only a fast food restaurant, but also food ordering kiosks outside that make the experience of putting fuel in your car more enjoyable. This idea of filling your tank and filling your stomach has become the driving force for my design.

I also learned through my research about vegetable oils being used to produce biodiesel. By incorporating this concept, I have created a connection between the fast food restaurant and the fuel being sold. In this way, I came up with the identity for the gas station that centers around the idea that nothing is wasted. The "values" of the gas station then became: Reuse, Recycle, Refuel.

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