QUESTION 10....mass production of the future

I think that his argument against mass production would evolve as he saw the advances in technology that we were experiencing. In his article he said that the optimized technology was only limiting ourselves. That might have been true when mass production was first created because the means of production was designed to increase the speed at which things were being made, since it was primarily used for war times. As time went on and the processes were fine tuned, this allowed people to start rethinking the idea of mass production and to create systems with much more flexibility in assembly and in form. When using mass production across cultures, Im not really sure how a culture can be preserved through mass production but I think that issue can resolve itsself. You cannot hold onto the past forever, you can only use that to help you evolve the design for the future. And I think that Frampton would have seen that eventually.